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Don't Wash Them Thar Jeans!

The CEO of Levi Strauss – the royalty of denim – suggested recently that you should not wash your jeans. It’s not necessary, and by not washing them, you’re helping the environment too. You know, because you’re not using water and not dumping soap residue into the earth.

I think I’m supposed to end that last statement with “dude!

Sounds like someone’s having a flashback to the 70s. Back then, the thinking was, if they couldn’t stand up on their own, then you were doing something wrong with your jeans.

There are advantages to not washing your jeans: (1) you don’t need as many quarters for the laundromat; (2) you don’t have to worry about emptying your pockets every night; and (3) odds are excellent you’ll get your own seat on every bus, train or airplane on which you travel.

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Topics : Human Interest

05/22/2014 9:21PM
Don't Wash Them Thar Jeans!
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